Why I Set Up Covent Garden Dental Practice....................................... "When I set up The Covent Garden Dental Practice 11 years ago, I was determined to provide the kind of dentistry that people would really appreciate. I was fed up trying to provide a full check-up in just 5 minutes and offering a very limited choice of basic treatments to my patients. This was all we could offer under NHS dentistry back then." "I wanted to be able to have the time to properly address the worries and concerns of my patients and to be able to provide the treatment they deserved.... treatment that is affordable, provided in a relaxed atmosphere, in a convenient location." "For instance: - At check-up appointments, patients will normally have 30 minutes with their dentist. - The majority of our dental restorations are tooth coloured, using the latest 'state-of-the-art' composites, porcelains, glass ionomers and bonding techniques. No more ugly silver/mercury amalgam fillings! - We are so confident in the standard of our work, that we offer a full 3 year guarantee on our fillings, crown and bridgework. - We incentivise our customers to attend regularly, by offering a 10% discount to those that do. - We aim for 100% pain free dentistry. - In response to customer demand, we offer a broad range of treatments additional to routine dentistry.... tooth whitening, veneers, tooth coloured fillings/inlays, metal free crowns, fresh breath treatments, intensive stain removal, Botox®, implants and dermal fillers." - We have a reputation of running on time and finishing treatments on time.     -- We could never do all this in the NHS -- "You can't be innovative within NHS dentistry, you can't take the time, you can't incentivise, you can't go that extra mile with your patients. Patients resent rushed treatment. They resent having their cosmetic needs trivialised. They resent having to attend three appointments when one would have sufficed. They can't understand why it takes months to get an appointment, even if they are in pain and they can't understand why their dentist is surly and tense." "The reasons are obvious.... good dentists won't work under these conditions, forced to provide rushed, compromised dentistry, and being made to spend precious surgery time filling out forms in an ever-changing, politically managed, bureaucracy. That's why it's apparent that so many good dentists have left the NHS, they had sound reason to do so and EVERYBODY is so much better off for that." "These days, dentistry is not just about correcting damage, the focus has moved to prevention and to creating healthy, vibrant smiles. Our range of cosmetic treatments are now so affordable that everybody can think about a little work to brighten their smile. It's really great to see so many of my customers leave with a great, confident smiles." "I believe that my practice offers excellent dental care for a fair, competitive, price. That's why most of my new customers are passionately referred to us by their friends. That kind of reputation takes years to build. My team of 5 dentists, 2 hygienists, visiting oral-maxillofacial surgeon, periodontist and supporting staff have helped me to build this reputation and I am very proud of them and my practice." Andrew Kay.

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