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The truth behind charcoal toothpaste

27th July 2020

If you have perused Instagram lately, you’ll no doubt have spotted your favourite ‘grammers covered in a dark peel-off face mask (beauty, not Covid) or indulging in an ice-cream or smoothie with a dark dust makeover. Activated charcoal is the latest health trend that has taken the internet and wellness industry by storm and can even be found in lip balms, deodorants and of course, toothpastes.

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